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Article: HELLO SUMMER

HELLO SUMMER

HELLO SUMMER

Set Design for Hello Summer shoot

"Being that we were shooting a concept for a summer release, I wanted to do something that would be very ’summer-y’ without being cliché. Living in Southern California, we have access to so many incredible beaches but none felt right for this release. There needed to be a DIY element, something to infuse additional creativity and collaboration into the project. I love working with teams and am always trying to infuse a collaborative spirit into the work that I do. Luckily, Ty & the IB team are incredibly supportive of that and do much of the same within their business already. With that being said, it always adds a layer to the work that is very genuine to who "INTENTIONALLY __________." is as a brand."
Ariana Velazquez, creative direction, styling & photographer

Dame Heeled Platform in Orange

DAME HEELED PLATFORM ORANGE

Inland Heeled Sandal in Natural

INLAND HEELED SANDAL NATURAL

"Conceptually speaking, I was really inspired by an image I came across of a set mimicking a sunset scene that included sand. It was a set for small product but I thought it would be really cool to supersize it big enough for a model. I’ve been on a pretty big kick with shooting studio set-ups vs. outdoor/location. Luckily, I have access to a large warehouse space that can easily be transformed. From there, I was able to collaborate with a great team of set designers to really bring it to life. We felt the tropical aesthetic would contrast the warehouse beautifully. We ended up with a few scenes that read as deconstructed plays on beach-y summer moments in time that feel a bit dreamy."

Mar Mule in Olive

MAR MULE OLIVE

Ananda in the Lottie Sandal

LOTTIE SANDAL NATURAL

Close up of the Jeffrey Short Set

JEFFREY SHORT SET GRASS

"Wardrobe wise, Intentionally Blank shoes have so much character on their own that I prefer to style the looks to compliment that rather than build on it. The garments we decided on are feminine but subtle and sophisticated in a way. I love the idea of someone showing up to the beach in a blazer or a silk skirt - completely dysfunctional looks for the setting but really stand out in a fun way. Juxtaposition is everything. I feel it really helps to give a stage to the shoes as the statement makers in the total look. The colors and textures are quintessentially summer and I wanted that to stay the message. Like, ‘let these shoes bring you into summer!"

Ananda in the KATA Sandal

KATA SANDAL BLACK

Ananda in the Jordana Sandal

Jordana Sandal in Terracotta

JORDANA SANDAL TERRACOTTA

 
PHOTOGRAPHER/STYLIST: @ariianapearl
MUA: @alienfairybaby
STYLIST ASSISTANT: @ahslyee
SET DESIGNER: @chezwhatever
SET DESIGN ASSISTANT: @marellalalaaa
MODEL: @anandacolon

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